The Persuasion Equation
A marketing playbook for technical founders and teams, rooted in truthful storytelling.
11 min readJul 14, 2020
“I don’t think of myself as a ‘marketing person’. I’m a scientist! But marketing matters. Learning to tell the story of Recursion, to share a truthful narrative that highlights the potential of our company, was one of the most important things I could do as CEO.”