Airbnb understands category design
I haven’t been on Airbnb in a a few months and during a recent rental search, I discovered a freshened-up homepage navigation centered around experiences.
I then had a moment to myself. Wow, AirBnB is the marketplace for experiences. They have created a new category for themselves.
I love how each experience detail page has an itinerary overview and a short video to give you a glimpse of what you and yours will encounter. There is a lot of research supporting that the anticipation of a trip gives us just as much happiness as the actual trip. These experience pages sure have packaged up that happiness in a brilliant design that users will share and reference many times before the experience takes place.
On AirBnB, we have booked a place to stay and now we will book entire experiences.
A good marketplace is driven by good suppliers. Each one of us has access/ideas and an appetite for providing and buying great experiences. Now there is a marketplace providing incredible opportunities for “Experience Entrepreneurs.”
It is simple and brilliant.