Ghost Kitchens are the Logistical Lifesaver that Food Delivery Needed
When your stomach growls…and you got no food…who you gonna call? Ghost Kitchens!
Ghost kitchens are the restaurant industry’s latest answer to the margin-gutting costs of customer-friendly food delivery services. It costs restaurants about 30% of their usual margins to produce, ship and deliver through third parties like GrubHub, UberEats and DoorDash if they prepare meals at their normal locations.
These ghost kitchens are operated apart from the main restaurant, on cheaper real-estate located outside of heavily-trafficked areas. Most don’t have any dine-in seating or branding, and can have space set aside for use by multiple different restaurant chains to prep their meals to-go.
3 Main Advantages:
- Reduces stress on their main kitchen’s staff
- Frees up parking space for dine-in patrons
- Allows restaurants to enter new areas at much lower costs
And it’s looking like the new venture capital unicorn. Travis Kalanick (whom you may remember as ex-CEO of Uber) got behind the idea with secrecy and $400 million in momentum garnered from the Saudi Public Investment Fund.
They should be good for consumers, too. If ghost kitchens are cutting costs, then maybe we can expect our next pizza deliveries to be a few cents cheaper?
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