Maryheth Cabrera: Triumphing Over Fintech’s Gender Barriers

Nishal Sukdhoe
Woveo
Published in
4 min readMar 29, 2024

In honour of Women’s Month, read about Maryheth Cabrera, who is a role model for resilience and new ideas in the fintech business. Find out how she helped start Woveo and what she wants the financial world to be like for everyone.

In the fintech industry, which is known for its fast changes and, sadly, lack of women in leadership positions, Maryheth Cabrera stands out as a powerful example of what hard work, passion, and a strong desire to make a difference can do. Her story of figuring out a new country’s complicated financial system as an immigrant and then becoming co-founder and chief product officer of Woveo is not only inspiring, but it also changes the way we think about leadership and innovation in fintech.

Early Inspirations and Overcoming Stereotypes

Maryheth move into fintech was both personal and important. When she saw how complicated the new financial world was, it made her want to help people who feel like they don’t have any money. This mission fit nicely with Woveo’s model, which was based on how her family handles money as a group. The link to her roots gave her the strength to build a future for others, turning the idea of “Community As a Wallet Service” from a passionate dream into a reality.

But the trip did have some rough spots. Maryheth talks about how hard it was for her to work in technology as a woman because of the way stereotypes put women on the outside and didn’t value their technical skills. What did she say? To not only show how good she is, but also to fight for diversity and inclusion, showing that gender should never get in the way of skills and ability.

The Journey to Co-founding Woveo

What started out as a small addition to a team with a big idea quickly turned into a key part of Woveo’s growth. From designing the platform to leading big marketing campaigns, Maryheth’s move through different roles within the company showed how flexible and dedicated she was. As her connection to Woveo’s goal grew, it led her in a strange way to becoming a co-founder. Woveo not only reached its original goal, but it also grew its reach by adding social and personal parts to its financial services while she was in charge.

Navigating the Male-Dominated Fintech Landscape

By talking about how men dominate the fintech industry, Maryheth shines light on the gender-based barriers she faced. Her path was full of problems, like having her thoughts ignored and having to deal with stereotypes. So, Maryheth didn’t see these as problems, but as things that could lead to change. In order to make room for herself and other women in the field, she worked to improve their skills, speak out against gender bias, and start conversations about these issues.

The fact that she was a woman made her trip more complicated and stronger at the same time. These experiences gave her strength and a unique point of view that not only made her contributions to fintech better, but also gave her the power to teach other women and fight for equality and diversity in the field.

Woveo’s Growth and Vision for the Future

As Woveo changes, Maryheth’s creative approach to product development and ability to see how to make the app fit with future industry trends will continue to be key to its success. Her hope is that women will make the field of fintech better by contributing and leading in it. This will lead to a more fair, innovative, and open future for financial services.

Her advice to women who want to work in fintech is a source of inspiration: believe in your own unique ideas, be strong, and show others the way. The story of her journey shows how diversity in tech can change things and how important women are to moving the fintech business forward.

When Maryheth thinks about her life, she stresses how important it is to believe in yourself and show what you’re worth. Her journey from struggling to understand a new financial system to running a cutting edge fintech company is a powerful example of how one person can change an entire industry. Maryheth Cabrera’s story isn’t just about breaking down barriers between men and women; it’s also about the never-ending search for new ideas, acceptance, and the power of embracing one’s history to shine a light on the future of fintech.

Maryheth Cabrera’s path through the fintech industry shows how important it is to support diversity and inclusivity and to keep going even when things get hard. Her story not only motivates us, but it also makes us think again about how leadership and new technology work together. As we celebrate Women’s Month, let’s remember what Maryheth went through and work toward a future where the fintech business is as diverse as the people it helps.

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