Design for a Better Tomorrow

Dieter Rams

Emilie Sims
Jul 3, 2018 · 2 min read
PC 3 SV turntable designed by Dieter Rams, Wilhelm Wagenfeld and Gerd Alfred Muller for Braun, 1956. Photo by Wright.

“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.”

— Dieter Rams

HL 70 personal fan by Reinhold Weiss and Jurgen Gruebel for Braun, 1971. Photo by Wright

Dieter Rams succeeded in making his philosophy tangible by tying form and, ultimately, the relevance of mass production to his ideas. He remains utterly alone in producing a body of work so consistently beautiful, so right and so accessible. — Jony Ives

Dieter Rams FP 35 Super 8 Projector for Braun, 1972. Photo by Wright

Wright

Stories of art and design from an industry leading auction house.

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Emilie Sims

Written by

director of research and content at Wright, art and design enthusiast, occasional collector, and mother of two inquisitive boys

Wright

Wright

Stories of art and design from an industry leading auction house.