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Robert Vogele

A Life in Design

Vogele (right) as the co-art directory of the University of Illinois yearbook, 1949–50

“To design a life is to find what you believe in, what you aspire to be and what you want your legacy to be…a life in design.” — Robert Vogele

In 1958, Vogele opened Robert Vogele Designs. Founded squarely on the belief that good design was good for business, the firm offered a multitude of services including advertising, packaging, branding and industrial design all under one roof. Unlike his contemporaries, the firm was a one-stop-shop for developing corporate identity with an emphasis on business marketing. Creativity flourished in the years that followed, and in 1967, embracing a business-forward approach, the firm officially changed its name to Robert Vogele Incorporated. In 1969, IBM hired RVI to develop the marketing plan for leasing their new (and struggling) building at One IBM Plaza. Instead, Vogele presented a business plan, a risky proposal suggesting that IBM cover design and furnishing costs for tenants, which paid off tenfold and resulted in a lasting partnership.

left Gould, Inc. identity program, right An office at One IBM Plaza



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