Not so fast (yet)!
Wristly Apple Watch Insider’s Report #21
September 22, 2015
More than 1,500 of you completed this week’s research focused on your experience and assessment of speed and performance of the Apple Watch in your daily use. Note that we specifically conducted this research just before the release of the watchOS 2.0 which only became available yesterday and which promises to improve a lot on this area. We will check back in a month or so and report your feedback then!
First, let’s take a look at your overall satisfaction with the speed of the Apple Watch — 61% cited being satisfied (51% satisfied and 10% very satisfied). This still makes Speed the lowest rated satisfaction attribute of the Watch compared to the other main attributes and overall 97% satisfaction we measured last June.
When we look at satisfaction by type of user we see findings consistent with previous analyses. Those who identified themselves as app developers rate the speed performance lowest, with only 45% citing satisfied or very satisfied, and a large 35% dissatisfied and contributing to what we have labelled the “Tech Insider” bias and misunderstanding of the Apple Watch.
Not surprisingly, and as it has been reported everywhere since the first review of the Watch, the primary culprits are 3rd party native apps with a loud and clear 71% of the respondents complaining about the speed of opening, and only 3% satisfied.
The other two activities/tasks that our users consider too slow are the speed of starting a specific workout and the time it takes to read a heart rate.
Gesture-based Applications are Top Rated
On the positive side, the Apple Watch shines in speed satisfaction with Apple Pay at the same level as “Checking the time” with only 5% labelling these too slow!
In our assessment, this again supports the insights we shared last month on Apple Pay and why so many of you think using it with your Apple Watch is just “magical”!
It also supports our point of view that the primary invention of the Watch from an interaction layer are not the complications or glances but rather simply the Tilt — you tilt to check the time, pay, board a plane. Welcome to gesture UX!
Moments of Delight and Convenience!
We have repeatedly made the case that the Apple Watch core essence is not to have a “killer feature” but rather provide each one of us with very individual and personal moments of delight. One such feature we were curious to quantify is the ping my iPhone feature.
We can’t say we were that surprised to see a majority of us having already used it more than once. It’s such a simple and convenient way to locate our phone and for sure beats calling it from another phone or resorting to the Locate phone in iTunes!
Quite a bit of support!
Let’s assess support. A very high 42% of the panel have reported that they had purchased Apple Care with their Watch.
Now let’s compare how those who bought Apple Care behaved versus the ones who didn’t. Not surprisingly, 15% of those with Apple Care versus 11% of those without, have required support already. That’s 30% more relatively and feels like a high rate of product support.
When we compare satisfaction with the support required, there is also a difference between the two cohorts, with the Apple Care customers very satisfied rate at 57% versus 47% for those who hadn’t bought Apple Care
Thank you for your participation in this research project. Please continue to refer friends and colleagues who also own the watch — this helps continue to make our research platform the most insightful on the market.
And if you appreciated discovering this week’s insights, please recommend our report here on Medium.