Pay and Watch. Joined at the hip?

Wristly Apple Watch Insider’s Report #34

January 6, 2016

The holiday season was an exciting time for Apple Watch with the product consistently at the top of IBM Watson Trend’s measure of holiday gift interest. Also there is continued high satisfaction about Apple Watch as seen by user reviews at Amazon, Target, and Best Buy. Where available, customers who buy Apple Watch love it — which is confirmed by all of our research.

Consistent with our new approach, our reports are now only available to the members of the Wristly panel who are participating in the survey.

Others will either need to sign up and participate or purchase them one-off or as part of a Wristly Pro subscription. In terms of the format for the report we now start with an Executive Summary, then dive into detail supporting the key conclusions, then summarize other observations across all the survey questions.

The report explores how important Apple Pay is to Apple Watch and vice-versa. More than 1,600 Wristly panelists participated during the period Dec 15 — Dec 22, 2015.

Why read this report?

This report is essential for anyone trying to understand Apple Pay and mobile payments. It contains insights about how and when people use Apple Pay, what they like and don’t like about it, depth of adoption, frequency of use, and overall satisfaction. It even shows that merchant adoption of Apple Pay drives traffic to stores!

Questions being answered?

You can review the full list of questions we got answers for here.

How to get this report?

The full report was sent for free to all the members of the Wristly panel who participated in this study. Non participants can purchase a copy of the report here for $99.95 or get it as part of a subscription to the new Wristly PRO.

If you want to receive future reports for free and if you own an Apple Watch, you too can join the research here!.