7 Days program to build a strong personal branding
A few days ago I took part in a self-development program and got interesting insight that I thought was good to know and I thought about sharing it. The material contains how to build personal branding in 7 days and this is the summary I made
According Wikipedia, Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact
Why personal branding is important? Personal branding can help you market yourself more effectively, helps in building career and business, generate career opportunities, and expand your network.
So how do you build personal branding? Can personal branding be built in the near future?
Day 1. S.M.A.R.T Objective
In First Day, you can start to think about what you want people to know about you, and whether you can make sure you can do that. Some people sometimes only think about starting steps without actually starting it, so if you have taken action, try to think about what might happen afterward and whether it is realistic to do it.
Specific
One of smart component SMART is a specific. at least try to attend a goals or planning what do you want to make a brand personal as clear, is not ambiguous, and can be the main focus.
as example goals clear about you know what do you want when finally you have a personal branding. if you want to become a someone who is smart in writing, you must know how to be and how to Improve your writing skills so you can become the writer you want to be
According to the Corporate Finance Institute, in determining specific goals you can answer several questions including:
- What do you want to achieve when you decide you want to build the branding you want?
- Where will you start first?
- When do you want to achieve your goal of creating a self-branding?
- Why do you want to achieve these goals for branding?
Measurable
Make sure you have motivation to achieve targets in building your personal branding. This is useful for tracking and measuring the extent of your progress. The aim of knowing the extent of your progress is so that you can stay focused and not be easily swayed by other factors. so that later you can determine what benchmarks you will determine your failure or success in building a self-branding.
For example, if you want to become a junior designer, then you can measure your abilities by completing the designs you have created and can also measure by how many applications you have sent since you started thinking about becoming a designer.
Achievable
The goals you have set must be realistic and have the possibility of being achieved, so that you can find a way to realize your desire to build your personal brand.
For example, if you want to build your personal branding as a digital marketing manager, then find out what the requirements are and when you want to realize your goal.
An alternative to creating goals that you can achieve is by answering questions such as:
- Do you have the ability to achieve building this branding on yourself?
- Do you have the resources needed to build the brand?
Relevant
Don’t forget about being relevant in building your personal branding, in other words, being realistic. Make sure that you are realistic in building the personal branding you want.
For example, to become a digital marketer you have to take training that is relevant to this position, this will certainly help you in building personal branding, increase your knowledge of what exactly a digital marketer has to do with their branding, this will also help you in carrying out in-depth analysis Are you really suitable for building the personal branding that you want, also ensuring that your goals in building branding can be achieved in order to save you from wasting time in building branding
Time base
One way to quickly build a personal brand is to pay attention and set deadlines or time base. Make sure to always determine the time to build the personal branding you want in the future. If you have set a time, don’t forget to always make sure that you can convince yourself that you can realize the target in building the personal branding that you want. with the deadline that you make, this will probably maximize you and motivate you to persevere and focus on building the personal branding you want
Day 2. Explain
Next day, you can start to choose a profession that suits your personal characteristics and experience, and can start telling brand stories and always make sure that you focus on making changes like zero to hero moments
Day 3. Engage
Ah, at least let people review, share and ask questions about you and these appropriate responses will help you establish your personal brand as someone who is friendly, caring and communicates well.
Day 4. What you have done and are doing, will do
The next day provide proof that you have good personal branding, and provide opportunities for other people to get involved in your story, build relationships and be personal because you are not a robot
Day 5. Truth
Honest is the best policy, if it’s too personal and you couldn’t share the truth, keep it to yourself. build personal branding with honesty to gain the trust of others.
Day 6. Use Platform
Research the audience of each social media platform, connect with your target audience if in doubt. be professional. There are many platforms that you can use as a place to start your personal branding, such as Linkedin, Instagram.
Day 7. Give and Take
In last day, make sure to identify what people need, and give it, focus on adding values to others, focus on being a better you, and make sure you can explain it to your audiences
Reference :
- Wikipedia — Personal Branding
