“Built It, But No One Came — How Do I Get Users?”

5 Battle tested marketing strategies to market your SaaS product.

Photo by Tim Gouw: Pexels

You spend months developing a SaaS product. Reiterated till perfection. But no one came. And marketing doesn’t interest you. What would you do.

The headline is actually a post on Reddit and it’s not uncommon to see these kind of posts every day. Everyone and their grandpa are now building new SaaS products and with AI it’s never been easier.

Validating your idea is crucial. But if you solved a problem you had, chances are more people have the same problem. And sometimes you have to go by your gut because no one can understand how market works.

Now that you have a product you want to let it in the market and get it noticed. Here’s what you can do.

1. List out the possible clients for your product.

Who could use your product?

Is this a B2B product or B2C product or both. Evaluate pros and cons and weigh it along with your competitors. Create a USP that’s different from your competitors.

Creating a category of one is easier than being lost in the sea of similar products.

2. Create demo videos for each use…