Member-only story
Can’t Hook Readers for 30 Seconds? 3 Reasons Why.
What I’ve learned from the book I couldn’t finish.
I felt guilty.
I couldn’t finish the book I was currently reading.
So, I put it down.
“Why can’t I finish it?” I asked myself.
- It wasn’t because of the writer’s skills.
- It wasn’t because the book provided zero value.
- It wasn’t because it was written by an unknown author.
But here are 3 major problems.
Problem 3: Slow Rate of Revelation
Have you ever wondered why people can spend an hour scrolling TikTok but run away from a 1-hour YouTube video?
They’re essentially the same thing—both video formats.
So, what’s the difference?
The difference is the rate of revelation.
Rate of revelation = speed of the story.
For nonfiction, the faster you offer transformation to readers, the more attention you grab.
Readers read because they want to go from a place they hate to a place they want to be.