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Change Your (Writing) Goals and You’ll Change Your Results
Goals drive behaviour.
When I was a tall, bony, and clumsy teenager, I used to read about supermodels getting discovered at McDonald’s. Some talent scout would walk in, spot them mid-burger, and change their life overnight.
I waited for my moment. It never came.
Being discovered is the dream. The fantasy. The moment when someone else, someone important, steps in and declares: You’re the one!
Solopreneurs dream of it, too. A book deal that appears out of nowhere. A blog post that explodes, leading to a rush of subscribers. An overnight success.
And sure, it happens. Occasionally. But it’s not a strategy.
It’s a slot machine.
The illusion of virality.
Going viral feels like winning the lottery. You get the rush. The attention. The proof that you were right all along.
It’s validating. It’s exciting. It’s also fleeting.
Because when the dust settles, when the metrics stop climbing, and when the spike turns into a flat line, you’re left with a simple question: Now what?
And if your entire business was built on chasing virality, the answer is uncomfortable: you have…
