Embrace This One Scary Truth to Unlock Your True Creative Potential

A counterintuitive realization after running content-based businesses for over 14 years.

Foto di Jeremy Bishop su Unsplash

Our need for certainty creates stress, eats up energy, and complicates decision-making. I see it in every chat with creators, and I’ve lived it myself.

We crave knowledge and guarantees at every step:

• we want to pick a platform that wont’ stop driving readers our way,
• we want to write only viral articles,
• we want to immediately find a niche that doesn’t feel restrictive, yet still makes us stand out.

I wasted god knows how many hours at the design stage, eaten by doubt, trying to predict the future. It’s unsustainable and unrealistic. There are always too many factors beyond our control, and surprises are inevitable.

Fortunately, after 14 years as a content creator, I’ve learned to live with uncertainty. I haven’t banished fear, but my decisions are quicker, I experience less stress, and I’m able to seize more opportunities.

Here’s how you can train yourself to embrace uncertainty.

The failure that pushed me over the edge