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Found a Saturated Niche? Don’t Run. Dive in!
How to turn a niche with “too many” writers into an opportunity.
I have a YouTube channel in Italian. Notion is the main topic and a constant source of clients.
A few weeks ago, one of the major YouTubers in my niche released a Notion tutorial. I panicked.
For a moment, my lizard brain told me I was doomed. My views and clients would soon be gone.
Fortunately, I’ve been creating content for over 14 years. It took a few minutes, but I calmed down.
My experience, and the stories of countless creators I studied, taught me that competition from other creators isn’t a problem. On the contrary, it’s an opportunity.
But this is hard to accept for new writers. So, if you are one of them, here’s why you shouldn’t be afraid.
An unexplored niche is a mirage
I’ve worked with clients who believed they’d found a blue ocean, a pristine niche with no competitors. They got an idea, found no one talking about it, and got excited about dominating that market.
Once every decade, something truly new emerges, like AI. If you are very quick, you can grab a large slice of that new market. But 99.9% of the time, this doesn’t…
