How to Craft a Long-Term Content Strategy That Captivates and Converts on Medium

The image was created by the AI tool Midjourney v.6. Phillip Longmire, the author, has the provenance and copyright.

Imagine this: months from now, your Medium profile will be more than just a collection of posts. It will be a powerhouse of influence and income.

Sounds nice.

Here’s how to craft a long-term content strategy that attracts readers.

Start With a Magnetic Vision

Think about your goal. Do you want to be seen as a thought leader? Or monetize your insights?

Having a crystal-clear end goal will make your daily decisions more strategic.

I suggest you begin with a UVP. Here is why they are important

10 Reasons Why Crafting a Unique Value Proposition Elevates Your Brand

Here is exactly how you create one.

A Step-by-Step Guide to Crafting a Unique Value Proposition

Understand your audience