How to Embrace Repurposing to Reach More Readers (Without Burning Out)

Three ways to repurpose that grow your audience, save you time and still feel creative and acceptable.

Photo by Ben White on Unsplash

Every strategy is short-lived in online publishing. Platforms change all the time. Sometimes they completely stop working.

So, building an audience in more than one place is a wise move. But where do you find the time to be active on all those platforms (even just two of them)?

The best answer is repurposing, recycling your content.

I’ve known this for years. I bought courses. But I didn’t implement it. It’s harder than you think.

I finally pulled the trigger in May 2024. I gained 900 engaged subscribers in less than 4 months, starting from scratch on a new platform while keeping the old one alive. It cost me just a few hours each week.

In this article, I’ll help you:

• understand why repurposing is useful,
• overcome the obstacles that prevent you from using it,
• learn the three stages of repurposing that’ll help you publish more without sacrificing quality.

What’s repurposing?