Write A Catalyst

Write A Catalyst and Build it into Existence.

Member-only story

I Failed Miserably With My First Product. Then Made $22,000 With 4 Simple Changes.

Derek Hughes
Write A Catalyst
Published in
6 min readFeb 5, 2025

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Photo by Tim Douglas :

I failed big time when I first launched my coaching service.

It made $0. I’m not proud of it. The product didn’t fit. And the sales page was awful. I had no idea what I was doing. Essentially, I was offering a parachute to someone already on the ground. So stupid.

But in the last 12 months, my new approach has made me $22,000.

I’ve discovered how to get people to buy. The secret is to stop selling and start seducing. I found 4 powerful triggers that drive sales. And made some key changes.

Here’s what you can do to start earning more.

1. Sell the dream

Most creators get this wrong. They list what their product does.

The course has 5 modules.
This app uses the 3P framework.
This car does 0–100 km/h in 6 seconds.

Nobody buys features. They buy outcomes.

Get 1,000 more website visitors.
Reduce your risk of cancer.
Minimize injury and stay active for life.

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Write A Catalyst
Write A Catalyst

Published in Write A Catalyst

Write A Catalyst and Build it into Existence.

Derek Hughes
Derek Hughes

Written by Derek Hughes

I'm an old bloke with zero writing experience. In 18 months, I built a $35k writing business. Get my free 5-step system: https://www.derekhughes.biz/