Master The Perfect Headline: Simple Tricks For Maximum Impact
Steal the secret sauce to headlines that make people stop and read
Published in
4 min readSep 16, 2024
Too many writers struggle to write a decent headline.
When I started mine were as effective as a sign written with invisible ink. No one paid any attention. But then I discovered the 4P Framework and my views exploded.
As Martina realised, a good article isn’t enough:
I get her pain.
And as George found out some headline advice doesn’t work:
George and Martina solved their headline problem when they discovered my 4P Framework.
Use these 4P’s to craft an enticing headline.
1. Is this for me? (person)
People wonder Am I the sort of person who should read this?
Help your readers know this is for them. A common mistake is being too general. You think this…
