My First Product Made $0. The Next 6 Made $37,163. Here’s What Changed.

Spoiler: It wasn’t a new logo. Or a “money mindset meditation.”

Photo by Ivan Lapyrin on Unsplash

Let’s rewind.

Two years ago, I had zero audience, zero marketing skills, and one strong belief:

This online money thing? Total scam.

But I’m a curious little weirdo. So I tested it. Wrote a few blog posts. Nobody read them. Made a product. Nobody bought it. Made another product. Still no one. Silence louder than a Zoom call when the host says, “Any questions?”

Then something shifted.

I stopped guessing. I started studying. Not “How to make passive income while sipping a mojito.” More like: What actually makes people buy?

Here’s what I learned the hard way (so you don’t have to).

Why my first product bombed

My idea was simple.

If I went viral with these tweets, people will obviously pay to know how. So I got to work. Planned out 7 lessons. Felt impressed by all my knowledge. Launched the course: How To Go Viral On Twitter.

Sales $0.

Embarassing I know. Here’s my 3 mistakes.

#1 I had no email list.