My Newsletter Just Hit 3,500 Subs. Here’s What I’ve Learned.

You won’t believe how much money I’ve made!

5 min readAug 31, 2024

“Once you’ve built and are running a digital business you realize your newsletter is everything. The whole business.” — Nicolas Cole

Everyone wants to start a newsletter these days.

But should you?

I started my newsletter 12 months ago on a whim. It wasn’t a strategic decision. I didn’t have a clue what I was doing. (I had 525 followers!)

But I’ve had steady subscriber growth:

You’ll notice my growth has accelerated lately (the line gets steeper). I’m going to show you how I achieved that. These are my stats today:

Just for the record, a 44% open rate is pretty good.

This has given me a ton of insights. If you’re considering a newsletter. These will be hugely valuable.

So let’s start with the good stuff.

Money.