Pareidolia: Why you see faces in inanimate objects.

Dan Sin
Write A Catalyst
Published in
3 min readMar 4, 2024

Have you ever looked at the front of your car and thought it looked…well…like it had a face? The headlights as eyes, the grill as a wide grin, or maybe a surprised frown? You’re not crazy, this is a classic example of something called pareidolia.

Photo by Denin Lawley on Unsplash

What in the World is Pareidolia?

Pareidolia (pronounced pair-i-DOH-lee-uh) is a fancy psychological term for a very common trick our brains play on us. See, humans are amazing pattern-spotting machines. It’s how we survived in the wild. Picking out the shapes of edible berries or dangerous predators in the foliage. But sometimes, this pattern recognition goes haywire, and we start seeing meaning in totally random things.

Like this “door” that people noticed on Mars.

Door-Shaped Fracture Spotted by Curiosity at ‘East Cliffs’ — NASA Mars Exploration

Faces, Faces Everywhere!

The most common type of pareidolia is seeing faces. It’s why we have the classic “Man in the Moon”, or why some people see religious figures in their morning toast. Our brains are wired for face recognition, it’s how babies bond with their parents, and how we read all sorts of social cues. This means we find faces even when there’s just a slight suggestion of eyes, a nose, and a mouth.

Cars With Personalities

Photo by Haidong Liang on Unsplash

Ever notice how some cars seem friendly, while others look downright grumpy? The placement of headlights and grills can create all sorts of expressive “faces”, giving our vehicles surprising amounts of character.

The Creepy Side

Pareidolia isn’t always sunshine and smiles. Think about peeling paint on an old house, looking eerily like a ghost, or those gnarled tree branches that seem to have eyes watching you in the dark.

We often think of pareidolia with images, but it can happen with our other senses too. Have you ever misheard a random noise as a voice, or thought a shadow shifting on the wall looked like a figure moving?

Fingernail Fun

Even something as small as a fingernail can be a canvas for pareidolia. I used to see the little white half-moon at the base of my nail as a tiny face, although not a lot of my friends did.

Yes they can!

Pareidolia is All Around Us

So, next time you’re staring at a cloud wondering if it’s a bunny or a spaceship, or if your power outlet looks weirdly surprised, remember — it’s just your brain doing its thing. Pareidolia is a reminder of how creative and imaginative our minds truly are, turning the ordinary into something a little bit extraordinary.

https://images.app.goo.gl/Rd9zvVCoXgzA5Ybm8

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