Read This If No One Cares About What You’re Trying to Say
How to Empower Your Message to Hit Hard So the Audience Cares
Making someone listen is what most people strive for.
It feels validating when someone connects with what we’re saying.
But trust me, 99.9% of people face this problem:
They talk with good intentions, hoping the other person listens.
And it ends up feeling like you’re talking to a fence.
It’s not your language, style, or phrases.
The root cause is something else.
Did you know handwashing prevents illness?
You know what? People in the 19th century didn’t know that.
Dr. Ignaz Semmelweis, a physician, discovered that washing hands was important in the First Maternity Clinic of the Vienna General Hospital.
Before Handwashing Procedures: the death rate was 18.3%.
After Handwashing Procedures: the death rate dropped to 1.2%.
So, he tried to get his colleagues on board.
But they were furious at the idea.
I mean, would you want to admit you made your patients die?
