The Must Have Conversation On Niching Down As a Creator
Let’s talk about this — in a new way.
The subject of niching down versus not niching down has been a hit-off amongst creators.
(Writers, entrepreneurs, podcasters, artists — to name a few.)
The question is:
Should you focus on one topic or subject to develop more expertise and attract more clients?
Well…everyone has their opinion.
But let’s discuss it from another angle.
When “explorers” stumble on the online world
The internet had provided a myriad of opportunities for people.
With a sign up to an app like Medium, X, Instagram, or LinkedIn, anyone could gain a following and create a source of income for themselves.
But there comes the dilemma.
Many people are explorers.
They don’t know what they want, but they desire to learn about themselves, build in public and — hopefully — earn some money.
They know there is more to them than settling into one topic to attract a kind of audience.
But writing about everything to everyone does not serve anyone.
To get started, you need a focus. Or niche, like the online world calls it.
You could say, write whatever you want. But the digital world has been poised to listen from people who have something to say.
How then does a person explore himself and gain traction without focusing on one thing?
Top creators seemed to have accidentally found success — kinda
I’ve read stories about many successful creators— writers, youtubers, software moguls, social entrepreneurs — we have today.
Their journey is inspiring.
But one thing appears common amongst them.
None of them seemed to have a laid out strategy to attract xyz audience at the start.
Maybe they did. But not consciously.
They just did it. They just wrote that article. They just started writing on X.
They just started a passion project. They just wrote some blog posts that gained traction.
Think of anyone.
It looks like as they journeyed, they discovered new things, iterated and continued.
It was not a concious niche down strategy at first.
The adventure was in the discovery, mistakes, failure and their specific path as they followed their ambition.
That doesn’t seem like a niche-to-get-xyz framework to me.
It looks more like a do it is you go, learn as you grow, then focus on what tinkers advice.
Now, the question is:
If “just do it, and start whatever”, worked quite well for them. Why is more of that approach not spoken about?
I guess it’s to avoid the mistakes and errors they made. Or to speed up the pathway to success.
Especially for those who just want to earn online.
So what’s the balance?
How does the explorer pave his way in the digital world — where everyone has to say or demonstrate proficiency in one thing — to be heard?
How should the explorer move with wisdom?
How should he find his voice and discover himself? Should he niche down before even knowing what he really wants?
Or stumble, make mistakes and risk not being heard at all?
