The real strategy to attract clients

The Art of Emotional Selling

Marlene Konu
Write A Catalyst

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Photo by Ben White on Unsplash

Reality Check: Your customers aren’t looking for just another catalogue of products. Nope, they want a love story, a transformation, a show of your wizard-like expertise.

They’re not just shopping; they’re seeking a connection, something that makes you different from the rest of the pack.

Feelings aren’t just for the movies; they’ve got a starring role in business too. Buckle up, because it’s time to win some hearts! 💖

Today, we’re diving headfirst into a barrel of the most underappreciated business wisdom. Ready to shake things up and give your business a personality transplant? Let’s jump right in!

Your Story: A Business’s Secret Sauce 🍝

Remember this, folks: Trust is the heart of your business. And it’s the warm and fuzzy relationships you build with your audience that make trust grow.

A quick peek into the online world proves this point. Online personas like Eve on Medium or Dan Koe on Twitter didn’t just grow their following with slick content — they won their audience over by being, well, human.

Sometimes, we follow people online and enjoy their content even if we aren’t their target customers. Why? Because they give us a…

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