Business Acumen

The Rise of Domino’s: From Humble Beginnings to Global Pizza Leader

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution

Image is created with Canva by Dr. Cüneyt Yardımcı

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Founder Tom Monaghan grew the company from three Michigan pizzerias into a successful chain by creating a special sauce, focusing on delivery, and prioritizing locations in pizza-loving college towns.

Domino’s used fast delivery and early digital innovation to outmaneuver its competitors and become number one in its industry.

Photo by Miroslav Denkov on Unsplash

Three Michigan Pizzerias Called DomiNick’s were the Precursors of Domino’s Pizza

Domino’s Pizza had humble origins.

Founder Thomas Stephen Monaghan was born in 1937. His widowed mother struggled to support him and his younger brother, Jim, who spent their childhood in and out of foster care.

After college and the Marine Corps, Tom delivered pizza part-time to Jim, who…