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Published in
3 min readAug 20, 2024

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The Rise of Pakistani Fashion: 5 Reasons Brands Are Winning

Don’t pass up on these. These are worth a try,

Photo by Talha Hadi on Unsplash

Pakistan has a rich heritage, culture, and traditions. Each province has its uniqueness. Due to its rich cultural variations, Pakistan has made a name in the textile industry. The most unique thing we have seen is a mix of old traditions and modern craftsmanship.

In the last two decades, many clothing brands have emerged in Pakistan. Each has its style and uniqueness. Some people are famous for creating modern, chic handwoven fabrics. They design vibrant prints, delicate embroidery, and luxurious styles. They come in various fabrics.

There are several advantages to choosing Pakistani clothing brands. Let’s dig into all the reasons one by one:

Peculiar Patterns:

Considering the customers’ comfort level and satisfaction, these brands have unique things to offer:

They come in different styles and designs, suiting all kinds of people.

They provide various options for any setting, from the office to a formal reception.

Choose from simple solid suits, vibrant floral prints, digital prints, simple embroidery, or laced embroidered silhouettes.

They blend traditional and modern styles and bold and contemporary designs.

You can also find Western and Eastern touch ensembles.

Cultural Diversity:

These brands, due to their diversity, offer dresses for every class. They celebrate different races, ethnicities, origins, languages, and cultures.

They offer Shalqar Qameez for every occasion, from casual to formal. Options include ones with or without a scarf (dupatta) and only kurtas (a kameez). These are very comfortable for those wanting to match their style.

Flowing dresses like Anarkali frocks are none other than the most traditional dress.

Dresses feature elaborate, intricate designs, including lehengas, shararas, and formal wedding gowns.

Elegant sarees draped with a choli are another example of cultural variation.

In Western Fusion, designers blend Western dresses with skirts, jeans, shirts, and tunics. They aim to showcase cultural diversity. Designers create styles for all people, regardless of their complexion, shape, or size.

Economical Attire:

Famous clothing brands offer discounted attire during special occasions. These occasions include Mother’s Day, Father’s Day, and seasonal sales. Pakistani attire is affordable for several reasons:

One reason is the competitive market with many local brands.

Another reason is the low production and labour costs. Additionally, many brands sell wholesale, reducing prices further. They manufacture products here, using available raw materials. The local market is full of skilled workers who work for lower pay.

The great competition forced the brands to sell the products at lower prices.

Quality Fabrics:

Every year, Pakistan experiences four different seasons. There are various periods when you can find other stuff for the dress according to the exact season. For instance,

For summer: Cotton and lawn are two significant and fantastic things to wear. They are lightweight and breathable.

For Spring Summer: Chambray is also lighter in weight, satisfying the bit of summer. Polyester and nylon suit gym-goers and athletes in spring and summer when it’s not too hot. Most sports bras, t-shirts, and jackets use these two fabrics. They wick moisture.

For winter, wool, thermal cotton, fleece, and khaddar are best for extreme cold. Linen, cashmere, denim, and silk are good comforters in mild cold conditions. Silk also gives a fancy and romantic look. It is good to wear in both cold and hot weather.

International Recognition:

  • The brand offers decent, sophisticated designs. They meet every standard and suit all seasons. That is why, on social media, people recognise Pakistani dresses. Everything is a hand’s reach away there. People worldwide like the diverse range of quality and standards of the clothes. Almost all brands sell dresses for every occasion and season. They sell globally, making buying them online easier for overseas Pakistanis.

Conclusion :

People select varieties suitable for every age group and occasion. Pakistani clothing brands offer diversity, durability, and style. They are satisfying and decent.

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