The Sexy Truth: Why Sex Sells and What Science Says About It

Jin Park
Write A Catalyst
Published in
4 min readMay 21, 2024

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Photo by Marvin Meyer on Unsplash

You may have experienced a similar experience, when you’re walking through the mall, and a giant billboard catches your eye.

It’s a stunning model, barely clothed, selling… a burger?

It’s no secret that sex appeal is a powerful marketing tool, but why does it work so effectively? Is it just about primal urges, or is there more to the…

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