The Worst Mistake I Made Landing My First Client

Bruce McAllister
Write A Catalyst
Published in
3 min readApr 24, 2024

--

Photo by Tyler Nix on Unsplash

When I started my personal brand, I used X to advertise my services. I offered a simple ghostwriting service and at the time I closed my first client I was sending out around 30–50 cold outreach DMs per day.

I had been posting on X (Back then it was still called Twitter) for a few months, building up a following, and then began implementing cold outreach. I was still in college…

--

--

Bruce McAllister
Write A Catalyst

Serial Entrepreneur, TedX Speaker and Marketing Expert. Sharing my insights on all things marketing from 14 years of industry experience.