Write A Catalyst

Write A Catalyst and Build it into Existence.

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The Writing Rules Have Changed. How To Grow Your Audience In The Age Of AI

3 min readApr 23, 2025

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Photo by Mariia Shalabaieva on Unsplash

Want to know why you’re struggling to gain readers?

It’s not because your writing isn’t good enough. You’re struggling because no one trusts you. And I get it. Writers are taught to obsess over value. We spend hours polishing sentences, tweaking titles, and “giving value.”

But here’s the uncomfortable truth:

Value alone won’t grow your audience anymore. We live in the age of suspicion. Everyone’s been burned by a fake guru. Everyone’s seen too many AI-written blogs. Your reader has one question:

Why the hell should I trust you?

If you don’t answer that question, you’ll stay stuck — creating good content that nobody notices. I gained 16,000 followers in 12 months by doing one thing right:

I built trust.

Not with tricks. Not with hacks. Not with growth loops. But by using these three credibility-boosting tactics.

Here’s how to build trust in an age of AI suspicion.

1. Steal my shortcut to instant authority

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Write A Catalyst
Write A Catalyst

Published in Write A Catalyst

Write A Catalyst and Build it into Existence.

Derek Hughes
Derek Hughes

Written by Derek Hughes

I'm an old bloke with zero writing experience. In 18 months, I built a $35k writing business. Get my free 5-step system: https://www.derekhughes.biz/