You Don’t Need To Write/Do More. You Need a Strategy That Works.

Doing “more” won’t save you.

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A map won’t teleport you to your destination, but without one, you’re just wandering.

One hack to the next. One platform to the next. One idea to the next.

Then something works and you focus on it only to get to the wrong place. You realize you’re not making the money you want. Or you’re not doing the work you love. Or you’re super overworked and ready to give up.

That’s what happens when you start a solo business without a map. Your strategy is your map.

What is strategy?

Strategy isn’t just a plan. It’s a set of choices that determine how you get from where you are to where you want to be.

It answers:

• Who do you serve? (Not everyone. The right ones.)
• How do you make money? (Because a business without revenue is a hobby.)
• What makes you different? (Otherwise, why would anyone choose you?)
• How do you grow? (Not by accident — by design.)

Did you know 35% of startups fail because there is no market need for their product? That’s one of the risks of building without a strategy.