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Write A Catalyst

Write A Catalyst and Build it into Existence.

Your Content Writing Recipe for 2025

Olesia F.
2 min readJan 3, 2025

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A yellow chocolate donut on a bed
Image by Divani via Unsplash

Rumors have it that long articles don’t work anymore.

Sad.

I’m a big fan of long-form content. If you check my publications here, you’ll see that most are long reads.

But let’s face it:

None has gone viral.

Oops.

Users are busy, they say. Some are just lazy, to be honest. Yet, most have no time to read my lengthy, boring paragraphs:

Their attention span is short (8 seconds to grab attention), and their reading habits have changed (most are scrolling content on their phones).

What shall I do?

Give up long reads (for a while, at least) and give 2–3 minute read articles a try.

I did it. My shortest article on Medium is 3 min read:

Guess what?

No claps or comments boom, which gives me a hint that the recipe for success is not just about length.

So, here’s the deal:

  • 👉 Write for readers, not yourself. (Give them something they’ll enjoy and relate to.)
  • 👉 Short paragraphs and bucket brigades are a must! (Think of mobile readers.)
  • 👉 No AI. (You have unique experience and insights. Why not share that?)

57% of content on the internet today is AI-generated.

Think like a reader:

Do you want to consume superficial, human-imitating writing on topics only a lazy hadn’t been chewing and spitting out dozens of times already?

  • 👉 Give emotions and value fast. (No: truisms or lengthy passages with no meat. Yes: short guides that encourage readers to act.)
  • 👉 Motivate and inspire. (Don’t be afraid to look vulnerable. Share failures and lessons learned, not mere success. Who loves super-duper flawless characters?)

Superman is meh. Aquaman is a crush.

Clap if you agree! 😉

  • 👉 Tell stories. (Forget “How to” lecture-like content; focus on “How I” instead.)
  • 👉 Be authentic. (Readers don’t need perfection — they need connection.)

So, here’s my writing plan for 2025:

✅ More personal stories, first-hand experience, and added value based on the insights from what I tried myself.

Yours?

If you love words and writing, welcome to my new publication here on Medium. Let’s write together!

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Write A Catalyst
Write A Catalyst

Published in Write A Catalyst

Write A Catalyst and Build it into Existence.

Olesia F.
Olesia F.

Written by Olesia F.

Content writer from Ukraine; in love with books, cats, and jazz. My publication: https://medium.com/writing-breeze (check "About" if want to support.) Thanks!