Your Product Doesn’t Speak For Itself
The most common mistake I see founders making is not developing a sales strategy early enough.
Instead, I hear…
“If I build it right, people will come!”
Or
“The value my product has is obvious!”
Harsh reality: You as the founder have a deep understanding of the 100 things your product solves, the rest of us have no idea.
To grow your business and distribute your product, you must learn to communicate value to potential clients. The idea of your product may be obvious, but tailoring a solution to an individual or business requires a different skill set.
Being more prescriptive with your solution to potential clients will lead to a faster close, as well as higher retention rates through the client life cycle.
If you want to learn how to ask better questions when selling your product or service, check out this article on asking effective discovery questions:
Would you benefit from learning sales strategies that have helped dozens of startups grow their business?
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Thank you, and see you in the next one!
BR
