How to Write a Press Release That Announces Your Book
Get your book in the news
Publishing a book is a rewarding, yet expensive, proposition. For many of us, it is the culmination of our lifetime dreams and aspirations, and we are anxious to share our talents and message with the world.
Unfortunately, for indie authors and small publishers who do not have the power of a major publishing house, getting your book in front of large audiences can seem daunting.
Advertising seems the obvious choice, but given limited budgets and unpredictable results, ad campaigns can turn out to be as futile as they are costly.
What is an indie author to do?
While many of us give it little thought, book publicity is one of the most effective and cost-efficient ways to create a buzz around your book. Book publicity can generate media attention, boost book sales and drive traffic to your website and/or business. Best of all — it can be free!
But to be successful, book publicity must be done right.
Hiring a seasoned publicist is prohibitively expensive and, even with their expertise, success is not guaranteed.
Fortunately, authors may now take the matter into their own hands with the help of Get Your Book in the News: How to Write a Press Release That Announces Your Book by Sandra Beckwith.
In this gem of a book, Beckwith, a veteran award-winning former publicist, shares powerful, fool-proof strategies to help you achieve professional results at a fraction of the cost.
The book walks you step by step through the process of creating, distributing and obtaining the most mileage from a press release announcing your book.
This book offers a detailed press release template that you can easily customize. Get Your Book in the News also includes a sampler of 12 quality press releases written by different authors in various genres and topics (both fiction and non-fiction).
I found them particularly valuable, because they triggered ideas and inspired me to write a press release that was suitable to my book’s relationship genre and matched my personal writing style.
Get Your Book in the News is packed with expert industry advice for authors and is heaven sent for indies and newbies. When I published my first book, I missed the boat because I had no idea how to write a book announcement, and the boilerplate press release samples I found were not applicable.
I just published my second book and released a book announcement following the instructions of Get Your Book in the News. I was pleasantly surprised that, within 24 hours, I had received a request to review the book by a reputable book review outlet, an interview request by a national online magazine, and an invitation for a speaking engagement and bulk sales.
Get Your Book in the News takes the guesswork out of creating a powerful promotional product in a way any author can master. And the techniques it provides can be applied to other types of press releases for an effective publicity campaign beyond the book announcement.
Get Your Book in the News is available in Kindle format on Amazon and, even better, as a downloadable PDF you can read on any device through the author’s website.
