The Apostrophe Can Make You Look Dumb Faster Than Almost Anything

Linda Caroll
Apr 19, 2019 · 2 min read
image courtesy of buzzfeed

I’m just gonna be blunt here...

I do not understand how anyone can get through 12+ years of school and be a functioning adult and still not know the difference between your and you’re.

some people won’t get this joke. obviously

I wrote a whole post about your and you’re, and then deleted the whole hot mess…

Because the internet doesn’t need another article about grammar. There’s already more than enough out there for anyone who cares to learn.

When I hit delete, I realized the part that boggles my mind isn’t “how” people don’t know the difference between your and you’re…

It’s that they don’t give a damn.

— Don’t give a damn that people know they can’t spell.
You didn’t think it’s just your “friends” reading, did you? Nope. It wasn’t a typo. You do it all the time. Only so many times you can blame auto-correct…

— Don’t give a damn that people secretly think they’re kind of dumb
Because you can’t mix up words like your and you’re and have people not kind of think you’re dumb as a rock. (Hi, your hot! — lol, that’s a big fat nope!)

— Don’t give a damn that everyone knows you don’t read, either…
You can’t read regularly and not know the difference between your and you’re. That stuff gets absorbed by osmosis. Unless you have zero absorption?

What boggles my mind is the missed opportunities

Because it’s real and it happens more often than the “don’t care” people know.

Hi Linda, I am looking to connect with companies who ___. Do you think any of you’re clients would be interested?

Sorry, no

Hi. Wondering if your still working with ___ and if you could give me a referral?

Sorry, no.

Hi. I noticed your a copywriter and wondered if…

Sorry, no.

It’s not about your vocabulary or using big words. You don’t need to know what expeditiously means, or use it in a sentence.

But your and you’re??

You don’t know your and you’re? And you don’t care?
That tells people something about you, and it’s not good.
Maybe you don’t care about that, either.

The man who does not read good books has no advantage over the man who can’t read them. — Mark Twain

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Linda Caroll

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20 years in design and marketing. Get writing and marketing tips on Fridays at

Write Before Lunch

Writing about writing

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