Write by Fire
Published in

Write by Fire

Marketing

Why I Created a Brand and Haven’t Used It… Yet

Call it opportunistic optimism

I have created four different brands since leaving the fire service in 2019. One, my first, is fairly simple, not very scalable and is static. It hasn’t changed much since creation.

Another is more complex, conceivably very scalable, and evolves constantly. That one…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Timothy Key

Retired from fire service after 26 years. Writer and world traveler. I believe compassion, grace and gratitude are contagious and should be spread liberally.