Write by Fire
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Write by Fire


Why I Created a Brand and Haven’t Used It… Yet

Call it opportunistic optimism

I have created four different brands since leaving the fire service in 2019. One, my first, is fairly simple, not very scalable and is static. It hasn’t changed much since creation.

Another is more complex, conceivably very scalable, and evolves constantly. That one…



Re-inventing the way we see ourselves in a changing world. Articles on self, organizational leadership, finance, innovation and some travel.

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Timothy Key

Retired from fire service after 26 years. Writer and world traveler. I believe compassion, grace and gratitude are contagious and should be spread liberally.