Short Paragraphs Are Holding Writers Back
If you want to reach your full potential, focus on evoking emotion
Whoever first said one- and two-sentence paragraphs are the way to win online failed thousands of writers. It sounds crass, but it’s true. Paragraphs should be as long as they need — no more, no less.
There’s a rule of web design that, when broken, wreaks havoc. It’s this:
Do not compromise usability for design appeal.
Sometimes you have to sacrifice flashy features to ensure visitors can navigate and interact with a site. This is why website graphic designers need to work closely with engineers and coders; the marketing department should also be welcome. Otherwise, you wind up with one of the following:
- A beautiful site that’s confusing to use.
- An easy to navigate yet visually ugly site.
- A site that functions terrifically but is neither visually appealing nor straightforward to navigate.
None of these work in a competitive environment. The most successful selling sites possess all three necessary elements: solid functionality, appealing design, and ease of use.
