Stop Trying to Nail Down Your Best Publishing Days

It’s about more than the day of the week

Pamela Hazelton
Write, I Must

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Unmarked calendar propped up on a desk, next to pen, paper, glasses and coffee mug.
Photo by @fabrikasimf — premium license via Freepik

I’m going against the grain here, but research speaks for itself. The idea writers should avoid self-publishing on the weekends could be costing you readers. So can trying to nail down the best time to submit to publications to ensure your story goes live at ideal times.

I’ve seen the stats of many writers, pointing out significant drops on the weekends. Yet, I regularly see better traffic on Sundays than Thursdays and Fridays. And on stories published just any old time.

In October 2020, my most significant spike on Medium happened on a Sunday. In almost every week this year, weekends were not the “dead zone” for views and reads.

Bar graph showing spikes on Sundays.
Screenshot by the author

What affects readership

Many issues affect readership and views, making it nearly impossible to compare apples to apples.

Current events

Whether it be politics, social media trends, or celebrity news, what’s going on in the world can affect visits and reads, no matter the day.

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Pamela Hazelton
Write, I Must

Avid writer, marketer & business consultant. // Reward yourself a little every day. 🆆🅾🆁🅺 + 🅻🅸🅵🅴 🅱🅰🅻🅰🅽🅲🅴