Few authors make a livable income from selling their books alone (including me!). However, there are many ways having written a book allows you to make more money, by attracting new clients, growing your business or brand, and positioning yourself as an authority — which will lead to you raising your prices for your services.
You may come to see that writing your book is the easy part, and it’s the marketing and selling it which can be difficult and sometimes frustrating.
Using your book as a marketing tool to serve yourself and your business, and marketing your book to sell copies are two separate things and you should approach them differently.
An example of using your book as a marketing tool is if you use the fact that you’re a published author in the industry as a selling point or credential to land a speaking engagement.
An example of marketing your book for sales is bringing copies of your book to a conference, book fair, or speaking engagement and selling copies to attendees while there.
Marketing your book can sometimes feel like a second job, but it’s an important aspect in book publishing, no matter how you choose to publish! If you go with traditional publishing, the publisher will have ways to market your book, but it will still be up to you to do a lot of your own marketing, too.
Having written a book allows you to:
- Launch or further your personal brand (or that of your company).
- Position yourself as a thought leader and an expert in your field.
- Give yourself an immediate perception of authority, credibility, and legitimacy.
- Attract clients and act as a lead generator, which helps you sell more products or services.
- Provide a straightforward way to educate people on your industry or topic.
- Create a passive income stream.
- Launch or grow a business.
- Provide more opportunities for media and publicity.
- Open doors for getting into public speaking or consulting.