24 Ways To Market & Sell Your Book
Use your book as a marketing tool to grow your business!
Few authors make a livable income from selling their books alone (including me!). However, there are many ways having written a book allows you to make more money, by attracting new clients, growing your business or brand, and positioning yourself as an authority — which will lead to you raising your prices for your services.
You may come to see that writing your book is the easy part, and it’s the marketing and selling it which can be difficult and sometimes frustrating.
Using your book as a marketing tool to serve yourself and your business, and marketing your book to sell copies are two separate things and you should approach them differently.
An example of using your book as a marketing tool is if you use the fact that you’re a published author in the industry as a selling point or credential to land a speaking engagement.
An example of marketing your book for sales is bringing copies of your book to a conference, book fair, or speaking engagement and selling copies to attendees while there.
Marketing your book can sometimes feel like a second job, but it’s an important aspect in book publishing, no matter how you choose to publish! If you go with traditional…
