How to Get and Keep Clients as a Freelancer
Relationship building for solo entrepreneurs
Apparently, most writers aren’t good at marketing, and many salespeople aren’t the best at writing. Or at least that’s what people keep telling me.
I am lucky enough to be both, which has been extremely successful for me. It has truly been my superpower, which allows me to be my own boss and to let me get my business up and running very quickly.
Relationship building is an extremely important skill. Many people who consider themselves extroverted — or a ‘people person’ — may also find that they are strong at job interviews and good at networking in group settings.
However, more introverted people may find themselves at a surprising advantage in the one-on-one relationships and phone calls that freelancing often requires.
Relationship selling is defined as “a sales technique that focuses on the interaction between the buyer and the salesperson rather than the price or details of the product.”
Relationship sales focus on building a relationship and a rapport with a potential client for long-term results instead of just trying to close a short-term or one-time…
