Is Blogging Still Relevant in 2024?
As brands, digital media, and social media continue to evolve, one question that keeps coming up is whether blogging is still relevant in today.
With the rise of video content, social media platforms, and other forms of engagement, some might try to argue that blogging has lost (some?) its significance.
However, a closer examination reveals that blogging still holds considerable value in 2024, for individuals and businesses alike.
Here’s why.
The Changing Landscape
It’s undeniable that the digital landscape has transformed significantly over the years. Video- and image-based social media platforms like Instagram, TikTok, and YouTube have surged in popularity, offering users new ways to consume content.
These platforms excel in delivering short-form, visually engaging content that captures attention quickly. In contrast, blogging typically requires more time and effort to create long-form written content.
Yet when people need answers to questions or want help with things, blogs are still great resources.
And for businesses, blogs are a way to connect with customers in addition to other social media. It also offers businesses a way to present information and context about their…
