The Power of Blogging: Why Every Business Should Invest in Original Content

Should your business have a blog? Absolutely.

Jyssica Schwartz
Write Out Loud

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Image by Werner Moser from Pixabay

Businesses are constantly seeking new and innovative ways to connect with their audience. And blogging is a powerful tool that has truly become a cornerstone of online marketing strategies.

Beyond being a popular thing to do right now, having a blog and consistently producing original content offers tons of benefits for any size company.

So, Let’s talk about why every business should have a blog and invest in good writers and editors to create unique, valuable content.

Enhance your online presence and visibility

In addition to simply wanting to put out valuable, useful information, having a blog is a strategic move to boost your online visibility.

Search engines love fresh, relevant content, and a regularly updated blog can significantly improve your website’s search engine rankings. This increased visibility not only attracts more visitors to your site but also positions your business as an authoritative voice within your industry.

Plus, having great content keeps site visitors coming back and keeps individual people on your site for longer, making it more…

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Jyssica Schwartz
Write Out Loud

Manging editor. entrepreneur, writer, editor, cat lover, weirdo, optimist. Author of “Write. Get Paid. Repeat.” & “Concept to Conclusion.” jyssicaschwartz.com