What is the Difference Between a Freelancer and an Agency?

Jyssica Schwartz
Write Out Loud
Published in
6 min readNov 27, 2023

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Image by Moondance from Pixabay

Whether you’re an individual looking for clients or a company looking to hire someone, it can be confusing to know who is the best fit for your needs.

In this post, I’m diving into what the definitions, what kind of projects might be better suited for each, and the pros and cons for freelancers.

Let’s start by looking at what exactly a freelancer and an agency are:

A freelancer is one self-employed individual person who chooses their own clients and is hired by a person or company to do specific work for them.

For example, you may hire a freelance salesperson who researches leads and sends cold messages or a freelance writer to write blog posts and newsletters for your business.

The scope of work may expand over time, but a freelancer is an independent contractor or 1099. Freelancers find their own clients and projects, decide their prices/rates, do their own invoicing, take care of their own taxes, and do everything else associated with running a small business.

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Jyssica Schwartz
Write Out Loud

Manging editor. entrepreneur, writer, editor, cat lover, weirdo, optimist. Author of “Write. Get Paid. Repeat.” & “Concept to Conclusion.” jyssicaschwartz.com