The Feature Picture is Your Neon Open Sign
Why the picture you choose matters more than your story
When I sold mattress we had as big of a neon open sign in the store. Everyone knows what that sign means. You are ready to do business.
Forgetting to turn the on open sign in the morning could could result in thousands of dollars in lost sales. There’s never anyone in the parking lot. People might think you’re closed.
Your paycheck depends on you taking 3 seconds to turn it on.
Lots of people forgot.
Your picture is that neon open sign. Same strategy. You want to get people’s attention.
When your story appears in someone’s feed they see 2 things. Your title and your picture. This story is about pictures.
You could have written the greatest story ever told. If your picture doesn’t catch enough people’s eyes no one will ever see it.
I have no scientific evidence, there’s always exceptions, but I know what I’m talking about.
Been here since 2019. 600 stories published. Top earning story is $1,700. Member of the comma club every month.
