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Content Marketing 101

Defining the purpose and goals of content in your marketing strategy

Photo by NordWood Themes on Unsplash

Content marketing, at its heart, is the creation of relevant, valuable content intended to attract and retain a specific audience. The purpose, ultimately, is to build brand awareness and drive conversions. There seems to be some confusion about content marketing vs. digital marketing, and the terms are (falsely) used interchangeably.

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Dena@Write-Solutions

Dena@Write-Solutions

A professional freelance writer specializing in crafting content for law firms and businesses. Visit my website at https://writesolutionspro.com/