Member-only story
Legal Marketing in 2021
Optimizing marketing efforts to maximize results
Great attorneys have little time to invest in a comprehensive marketing strategy. Branding, blog writing, SEO strategy, social media, and a flawless website design are crucial yet time-consuming necessities to help grow a legal practice.
Many large firms have in-house marketing teams that handle the day to day operations of marketing, but what about smaller firms? Some smaller firms use a legal marketing agency to develop and implement a marketing strategy.
Though there are great marketing firms that specialize in the legal sphere, it can still be challenging to find one place to handle all aspects of digital marketing. The challenge arises in content creation that will drive SEO, boost conversions and offer value to existing and potential clients.
Marketing Efforts Should Focus on Building Relationships
Retaining and growing existing relationships is a crucial component of long-term success for any business. Ongoing and returning clients, along with referrals, make up approximately 80% of the revenue for most firms. It can become easy to think that existing clients do not benefit from marketing, but that couldn’t be further from the truth.
