Attention Shoppers: Free Food Samples Are Back

How the marketing strategy pays off for Costco and Sam’s Club

Shoppers are cheering for the return of free food samples. Photo by Omar Abascal on Unsplash

When Costco announced it was bringing back free food samples, the internet erupted in joy.

“Free Costco Samples are Back, Baby,” trumpeted New York Magazine’s Grub Street.