Writers’ Blokke
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Writers’ Blokke

Attention Shoppers: Free Food Samples Are Back

How the marketing strategy pays off for Costco and Sam’s Club

When Costco announced it was bringing back free food samples, the internet erupted in joy.

“Free Costco Samples are Back, Baby,” trumpeted New York Magazine’s Grub Street.

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TammyTierney

Former reporter/editor now freelancing from the base of the beautiful Blue Ridge Mountains in North Carolina. I write about business, health and mental health.