Audio Is Coming to Medium

What are we talking about?

Music photo created by freepik — www.freepik.com

Medium is on a roll. After buying Projector, a media design platform a few days ago, they have just acquired Knowable, a company focused on audio services.

Money can’t be an issue

First things first, what this tells us is that Medium isn’t experiencing money problems. They’ve just bought two large companies for quite the paycheck, I would imagine.

This is both good and bad.

1. It’s good because it means Medium is not desperately trying to survive. They’re thriving and expanding.
2. It’s bad because this money could have gone to the writers instead. But let’s not get carried, these acquisitions might mean great things for writers.

An interesting step

Audio is growing rapidly. Podcasts, audiobooks, and social networks like Clubhouse or Twitter’s Spaces feature. Even Substack has integrated podcasts a while ago.

Buying a company like Knowable that is focused on audio courses, sort of like Skillshare but not with video, is very exciting for Medium’s future.

I see a couple of feature ideas here:

1. Medium will add a “read this” or “listen to this” feature for all writers. I’m not sure how…