Do You Know Where Come The Netflix “Ta-Dum”?
Someone make a sound to you never forget, and you did it. But where did this come from?
First Considerations
I have to make designs every day to keep good practice and constancy. And a way I found to do it, is crafting stories like this for my Instagram.
But not my entire audience speaks Portuguese. So I decided to just translate it and post it here for you in Medium, precisely in Writers’ Blokke Publication.
Hope you appreciate it, and if you like the design, you can duplicate it here at Figma.
There is a “sound logo” that almost everyone knows. 🔈
But who was Einstein behind? 💭
It was created by product genius Todd Yellin.
His goal was to create a sound that would make as much of a mark as the PlayStation intro or that 20th Century Fox entry. 🦊
The logo needed to be short, like those movies with the classic Lion. 🦁
In the race for the best candidate, Lon Bender, the sound designer put together compiled sounds for research. 🔍
They interviewed 1000 people, asking what word came to mind after each sound. 🗣
Even without knowing that it had nothing to do with Netflix, most people associated “Ta-Dum” with:
Movie
This sound was a combination of several things:
This sound was a combination of several things:
- Lon’s wedding ring knocking on the side of a closet. 🛏
- A decelerated sound of an anvil with muted hits. 🔨
- And what Netflix calls blossom, it was basically an upside-down guitar. 🎸
Yes, a lot of craziness comes together to become our dear and beloved “Ta-Dum”. 😁
Source:
Figma
And if you won’t design anything for today, you can just see the project here too.
