The Art of Persuasion
How Aristotle’s “Rhetoric” Can Help You Become a Better Writer, Speaker, and Beyond
Follow this ancient advice and master the art of persuasion — in writing, life, and beyond.
It’s amazing how some things in life can remain universal. Aristotle’s ancient wisdom of rhetoric is one of them.
The word “rhetoric” comes from Greek which means “speaker.” If you go over the dictionary, you’ll find the definition of rhetoric as “language that is used to inform, persuade, or motivate audiences.”
Basically, rhetoric is the art of persuasion. But it’s much more than just being persuasive. In writing, especially, it’s about conveying imaginative thinking delivered in a rational framework. It’s about combining creativity with logic.
We often think of creativity and logic at the other end of the spectrum, but this isn’t true. The two, along with other things, can definitely go hand in hand.
As we know, Aristotle was the founder of rhetoric. For millennia, this concept has been used to provide cognitive features of language and style in three dominant forms: logos, ethos, and pathos.
